Breaking Boundaries: Virgin Active’s bold App & Rewards Campaign

The Virgin Active Mobile App & Rewards Campaign, which showcased a daring departure from traditional approaches, boldly introduced the new Virgin Active Mobile App and Rewards Program. Embracing a dynamic visual style and captivating messaging, the campaign featured bold, saturated colours, edgy wardrobe choices, and diverse, energetic models.

It transcended cultural and geographical boundaries, resonating with a wide and diverse audience. Through its fashion magazine-inspired visuals, the campaign elevated the brand to new heights, making an unforgettable statement about Virgin Active’s values and commitment to innovation.

Scope

  • Creative Direction
  • Campaign
  • Creative
  • Digital