Helping People Manage Their Finances Today, So They Can Invest in Tomorrow

For this concept we addressed the growing demand for user-friendly digital services in wealth management by creating an engaging mobile investment app. Through research, we identified key challenges for younger consumers, including investment complexity and immediate financial concerns. Drawing on behavioural economics, we developed a solution that rounds up bank transactions and invests the virtual change.

The app offered easy-to-use features, transparency, and flexibility, while targeting a partnership with an asset management business for low-cost investment options. This project combined behavioural insights and digital innovation to empower users in managing their finances and investing for the future.

Scope

  • Creative Direction
  • Campaign
  • Creative
  • Digital