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Agency / Consulting / In-House / Startup
Creative Leadership / Branding / Campaigns / UX / Process Engineering / Generative AI

I am a design centric Creative Director with a passion for branding, campaign work and digital.

About

Having teamed up with big-name brands and led creative teams across different fields, I’m all about blending creativity with business smarts. My approach is about inspiring teams to dream big and deliver real-deal results. I get that creativity should be the wingman, not the main event, for business success.

Open to work / projects

Currently consulting at Sanlam Investments, xSMTHS®, and the TFG Group, where I assist in-house marketing teams with creative projects, data visualization, and integrating generative AI into workflows. I am open to permanent positions in Cape Town and the EU.

Awards & Nominations

2024 Askafrika

WINNER - Virgin Active Best Brand Gym & Exercises

2017 - Tech E-commerce

WINNER - Clicks Best Mobile App Shopping UX

2011 - Assegai

NOMINATION - Montblanc Integrated Campaign

2003 - Loeries

NOMINATION - Distell Outstanding AV

Tools

Design

Adobe Creative Cloud

Design

Figma

Gen AI

Midjourney

Gen AI

Runway

Video

Final Cut Pro

Where I’ve Worked

2024 -

CD & Consultant - xSMTHS®, Sanlam Investments, TFG Group

2021 - 2023

CD - Virgin Active

2016 - 2021

CD - Deloitte Digital

2010 - 2015

CD - Jinja Interactive (Acquired)

Side Hustle

2008 - 2024

Co-Founder - Wulfchiptegnik™

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