Charl du Plessis
Agency / Consulting / In-House / Startup
I am a design centric Creative Director with a passion for branding, campaign work and digital.
About
Having teamed up with big-name brands and led creative teams across different fields, I’m all about blending creativity with business smarts. My approach is about inspiring teams to dream big and deliver real-deal results. I get that creativity should be the wingman, not the main event, for business success.
Open to work / projects
Currently consulting at Sanlam Investments, xSMTHS®, and the TFG Group, where I assist in-house marketing teams with creative projects, data visualization, and integrating generative AI into workflows. I am open to permanent positions in Cape Town and the EU.
Awards & Nominations
2024 Askafrika
WINNER - Virgin Active Best Brand Gym & Exercises
2017 - Tech E-commerce
WINNER - Clicks Best Mobile App Shopping UX
2011 - Assegai
NOMINATION - Montblanc Integrated Campaign
2003 - Loeries
NOMINATION - Distell Outstanding AV
Tools
Design
Adobe Creative Cloud
Design
Figma
Gen AI
Midjourney
Gen AI
Runway
Video
Final Cut Pro
Where I’ve Worked
2024 -
CD & Consultant - xSMTHS®, Sanlam Investments, TFG Group
2021 - 2023
CD - Virgin Active
2016 - 2021
CD - Deloitte Digital
2010 - 2015
CD - Jinja Interactive (Acquired)
Side Hustle
2008 - 2024