Designing the future: An app that transforms member experience worldwide

As the Creative Director at Virgin Active, I was proud to be part of the team behind the Virgin Active Global Mobile App. Collaborating closely with Future Platforms, we crafted a digital masterpiece that redefined member experience. Our vision was clear: create a seamless platform that embodies Virgin Active’s essence. With a focus on brand consistency, we infused the app with our signature elements. The app became a dynamic channel, allowing members to explore our range of fitness activities. With a groundbreaking loyalty program, we redefined our relationship with members.

Additionally, I spearheaded the launch campaign concept for the app, introducing the phrase “Applaud your every move.” This clever wordplay not only highlighted our commitment to celebrating our members’ progress but also subtly referenced the app itself. The successful launch in South Africa and global expansion showcased our dedication to innovation.

Scope

  • Creative Direction
  • UX / UI

Team

  • Future Platforms UK

Project

Purpose

The app is designed to enhance members’ experience, assist them on their wellness journey, bring digital and physical worlds together, and foster relationships with members.

Features

The app tracks members’ activity, offers rewards for consistency, provides wellness and fitness tips, allows access to clubs, enables booking of classes, helps in managing schedules, offers expert advice, provides online workouts, and facilitates progress tracking.

“The Virgin Active App, developed in collaboration with Future Platforms, is a game-changer for our global members. It elevates our brand’s presence in the wellness space, providing a seamless and engaging experience for members, while also offering a groundbreaking integrated rewards program.”

Dean KowarskiGroup CEO of Virgin Active