My Porsche Portal Concept

As the Creative Director, I was honored to partner with TORK Media on the visionary project, “My Porsche Portal,” presented to Porsche South Africa. This platform was conceived to transform the Porsche ownership experience by establishing a content-rich portal customised for Porsche owners and enthusiasts.

Our goal was to create an immersive ecosystem where users could explore all aspects of the Porsche brand—from new technologies to its iconic history. By integrating personal details like the vehicles they drive and purchase history, we aimed to tailor content that resonates personally with each user, including exclusive event invitations and opportunities like the Porsche Performance Experience.

Utilising PorscheConnect™ technology, the portal also simplifies service bookings and follow-ups, making each user interaction seamless and personalised. The end of each service visit is marked by a custom survey, ensuring high standards and personal attention.

We further enriched the Porsche experience through a loyalty program that offers bespoke promotions and experiences, such as driving courses, spa treatments, and birthday deals, elevating the overall luxury lifestyle.