When we embarked on the journey to redesign the Virgin Active South Africa website, I knew it would be a challenge to encapsulate the brand’s essence while prioritising user experience. Working closely with Isoflow, we focused on creating a digital platform that seamlessly integrates the Virgin Active DNA with intuitive UX/UI design, aiming to attract new members and facilitate easy navigation for existing ones.
The result is a world-class website that not only captivates visually but also prioritises functionality, providing a gateway to a healthier lifestyle through effortless interactions and community engagement. Together with Isoflow, we’ve set a new standard for excellence in the fitness industry, emphasising our dedication to prioritising members’ needs above all else.
Scope
- Creative Direction
- UX/UI
- Branding
Sponsors
- Isoflow™