For TFG Rewards’ Bag The Bucks seasonal campaign, I created a full set of persona-specific images styled in curated BASH® outfits, using a custom node-based workflow I built in Weavy®. By combining multiple Gen AI tools into one controlled pipeline, we produced consistent, on-brand visuals that captured each persona’s unique style while keeping production fast and cost-effective. The success of this approach has led to plans to roll it out across the broader TFG Group so individual brands can also leverage these Gen AI capabilities.
Tools
- Weavy
- Adobe Photoshop
