As the Creative Director at Virgin Active, I led the conceptualisation of our boxing campaign alongside my team, aimed at redefining the boxing experience within our gyms. The campaign was designed to showcase the unique blend of community, innovative music partnerships, and the distinctive Virgin Active atmosphere. Our goal was to engage new and existing members by offering a range of boxing classes that cater to various fitness levels and preferences.
We emphasised the modern facilities and skilled instructors to promote an environment where members could effectively relieve stress and enhance their fitness. The campaign focused on accessibility and inclusivity, ensuring that every participant could feel confident and supported in their fitness journey.
Scope
- Creative Direction
- Concept
- Branding
Partners
- Adidas™