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Consulting

Charl du Plessis

Agency / Consulting / In-House / Startup
Creative Leadership / Branding / Campaigns / UX / Process Engineering

Bridging Creativity, Process, and Technology for Success.

Consulting

As a seasoned Creative Director with over 15 years of experience in creative leadership roles across agencies, consulting, and in-house teams. My journey has been marked by a blend of creative vision and strategic operational thinking, enabling me to consult effectively with in-house creative and marketing teams to streamline their workflows.

In my six years as a Creative Director at Deloitte Digital, I led groundbreaking projects that bridged creativity with business impact. More recently, I built and led the Creative Studio at Virgin Active, where I spearheaded brand and campaign initiatives while optimising workflows on local and global levels. I specialise in applying my knowledge of people, processes, and technology to enhance operational efficiency.

I focus on analysing existing processes, identifying inefficiencies, and crafting solutions that drive productivity while aligning with overarching business goals. I’ve collaborated with stakeholders at all levels to ensure that redesigned workflows meet organisational needs.

As an ex-creative director with strong operational skills, I’ve established creative operations for clients, including workflows, resourcing, and martech integrations. By drawing on my understanding of communication outputs across digital and print, I help teams visualise and implement changes that support long-term success.

Awards & Nominations

2024 Askafrika

WINNER - Virgin Active Best Brand Gym & Exercises

2017 - Tech E-commerce

WINNER - Clicks Best Mobile App Shopping UX

2011 - Assegai

NOMINATION - Montblanc Integrated Campaign

2003 - Loeries

NOMINATION - Distell Outstanding AV

Where I’ve Worked

2021 - 2023

CD - Virgin Active

2016 - 2021

CD - Deloitte Digital

2010 - 2015

CD - Jinja Interactive (Acquired)

2007 - 2010

Founder & Designer - Formd

2001 - 2005

Art Director - FCB

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